Denver, CO – April 27, 2021 — CBS4–KCNC-TV announced today that PointsBet, a premier global sportsbook operator, has signed on as the title sponsor of the station’s weekend sports wrap-up, now called “POINTSBET ALL ACCESS.” POINTSBET ALL ACCESS airs Sunday nights at 10:35 p.m. following CBS4’s late news and will include sports highlights, branded integrations, interviews and analysis.
“We are excited to add PointsBet as the title sponsor of our sports wrap-up show which includes in-depth coverage and analysis for all of our local teams each and every Sunday night,” CBS4 Sports Anchor Michael Spencer said.
“The PointsBet team is very pleased to join forces with CBS4,” added PointsBet CMO Rick Martira. “Given our commitment to Colorado, as well as the local sports fan’s growing desire for more of the data, analysis, and statistics that power the world of sports betting, we think this partnership will play out to be a big win.”
A true hometown sportsbook for the Colorado consumer, PointsBet is proud to be the only sports betting operator to have established permanent headquarters in the Centennial State, with their new home base set in downtown Denver. The company emphasizes local investment and has stated aspirations to bolster the global PointsBet team with up to 200 employees in the new Denver hub, maintaining a focus on product innovation, development, and technology recruitment. PointsBet will also soon have a retail presence at Double Eagle Hotel & Casino in Cripple Creek, CO.